As severe weather events become more frequent and costly, architects have an opportunity to deliver stronger, more resilient buildings through the FORTIFIED™ program, the voluntary, research-based construction standard developed by the Insurance Institute for Business & Home Safety (IBHS).
Join us for an engaging presentation led by Alex Cary, the Director of Fortified Market Development, exploring how FORTIFIED Roof™, Silver™, and Gold™ designations help protect homes from high winds, hail, and wind-driven rain. Attendees will gain a clear understanding of how FORTIFIED complements modern building codes—even in jurisdictions with robust code requirements—through a verified, system-based approach to resilience that reduces damage, speeds recovery, and improves long-term building performance.
Participants will learn practical strategies for incorporating FORTIFIED standards into both new construction and renovation projects while discovering the benefits these measures can provide clients, including enhanced durability, potential insurance incentives, and reduced post-storm repair costs.
The session will also introduce the pathway to becoming a FORTIFIED Certified Professional™, providing architects with an opportunity to expand their expertise and better support clients seeking resilient, FORTIFIED-designated homes.
August 18, 2026
12:00–1:30 PM
AIA New Orleans, 1000 St. Charles Ave.
1.5 HSW CEU (application pending)